Copay
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ROLE
Sofia Kim — Design
Sheng Moua — SWE
Jennifer Quach — PM
Figma, Miro, Photoshop
10 weeks
Problem
Solution
A platform that gamifies festivals, bridging the experience gap and allowing all attendees to share in the vibrant energy of festival bonds.
Design Process
User Research
Understanding music festival attendees
To assess the impact of community on enhancing the festival experience, I conducted 5 need-finding interviews with participants of varying festival experiences and ages to understand how they perceive festival communities, what factors contribute to feeling connected, and what challenges newcomers face when integrating into these communities.
In order to unpack our need finding insights I visualized our observations and user pain points in the form of empathy maps of three interviewees with highly contrasting characteristics.
"I'm scared to do things on my own… The people you go with do make or break the experience."
New attendee
Our need finding interviews revealed the following insights:
KEY INSIGHT 3
Traditions build bonds
KEY INSIGHT 2
Attendees need company
KEY INSIGHT 1
Socializing > music
View full research report
HMWs
Having gathered our interview insights, I invited the rest of my team to generate ideas. We created 10 HMWs which we narrowed into 3 main HMWs using heat map voting to prepare for ideation.
HMW facilitate connections and social interaction at festivals?
HMW make festivals feel less overwhelming and isolating for newcomers?
Testing our assumptions through experience prototypes
With divergent thinking, our goal is to explore as many solutions as possible from our 3 HMW’s, ranging from pragmatic answers to dark horse ideas. To ensure that our solutions are user-centric, we came together to create 3 experience prototypes to test our assumptions of our users, as shown below.
KEY INSIGHT 1
Mentorship eases entry
KEY INSIGHT 2
Shared interest unite
KEY INSIGHT 3
Traditions connect
Concept sketches
In order to explore the various mediums through which we could provide our solution, we created concept sketches for three different mediums: augmented reality, wearables, and visual notifications.
We chose to go with the visual notifications medium because it offers user familiarity, increased features, and an in-depth display of information structures.
Storyboarding
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We translated our storyboard into a concept video to show a use case for a new user. Check it out with the link below!
PROTOTYPING
Experience prototypes
To assess the impact of community on enhancing the festival experience, I conducted 5 need-finding interviews with participants of varying festival experiences and ages to understand how they perceive festival communities, what factors contribute to feeling connected, and what challenges newcomers face when integrating into these communities.
Task flows
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Low-fidelity prototype
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TESTING
Usability testing
Description will be here…
Takeaways - test result will be here
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Conclusion
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