Paws & Plans App
Say goodbye to missed appointments and scheduling headaches. With "Paws & Plans," PetCare Plus Veterinary Clinic is revolutionizing the way pet owners manage their furry friends' healthcare.
Role
January 2023
Team
PetCare Plus Clinic
Duration
Visual Design UI & UX Design
Tools
Healthcare
Problem
The festival environment can be overwhelming and isolating to new attendees, making it difficult to enter the scene.
Solution
A platform that gamifies festivals, bridging the experience gap and allowing all attendees to share in the vibrant energy of festival bonds.
Design Process
User Research
Understanding music festival attendees
To assess the impact of community on enhancing the festival experience, I conducted 5 need-finding interviews with participants of varying festival experiences and ages to understand how they perceive festival communities, what factors contribute to feeling connected, and what challenges newcomers face when integrating into these communities.
In order to unpack our need finding insights I visualized our observations and user pain points in the form of empathy maps of three interviewees with highly contrasting characteristics.
Juliet
New attendee
"I'm scared to do things on my own… The people you go with do make or break the experience."
Alex
Solo attendee
"There really isn't a centralized festival community at my school, only certain individuals… That's why I go alone."
Edward
Expert attendee
"Elements of festival culture has transcended just the festival scene… even concerts like Taylor Swift are adopting festival community traditions like kandi."
Our need finding interviews revealed the following insights:
KEY INSIGHT #1
Some attendees are drawn to festivals primarily for the social experience rather than the music
KEY INSIGHT #2
Attendees need company
Individuals are less likely to attend festivals without companions
KEY INSIGHT #3
Community traditions within festivals may deepen connections between participants
HMWs
Having gathered our interview insights, I invited the rest of my team to generate ideas. We created 10 HMWs which we narrowed into 3 main HMWs using heat map voting to prepare for ideation.
TOP 3 HMWs
HMW facilitate connections and social interaction at festivals?
HMW make festivals feel less overwhelming and isolating for newcomers?
HMW make festivals feel less overwhelming and isolating for newcomers?
Ideation
Testing our assumptions through experience prototypes
With divergent thinking, our goal is to explore as many solutions as possible from our 3 HMW’s, ranging from pragmatic answers to dark horse ideas. To ensure that our solutions are user-centric, we came together to create 3 experience prototypes to test our assumptions of our users, as shown below.
KEY INSIGHT #1
Mentorship eases entry
Pairing newcomers with experienced attendees helped ease their way into the scene
KEY INSIGHT #2
Shared interests unite
Shared interests and experiences enhanced the social aspect of festivals
KEY INSIGHT #3
Users have willingness to learn festival traditions, which would make them feel more integrated into the scene
Concept sketches
In order to explore the various mediums through which we could provide our solution, we created concept sketches for three different mediums: augmented reality, wearables, and visual notifications.
We chose to go with the visual notifications medium because it offers user familiarity, increased features, and an in-depth display of information structures.
Storyboarding
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We translated our storyboard into a concept video to show a use case for a new user. Check it out with the link below!
Experience prototypes
To assess the impact of community on enhancing the festival experience, I conducted 5 need-finding interviews with participants of varying festival experiences and ages to understand how they perceive festival communities, what factors contribute to feeling connected, and what challenges newcomers face when integrating into these communities.
Prototyping
Task flows
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Low-fidelity prototype
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